Wretched Hare
by Brittany Boot
Project Brief
Choose a specific subculture of people and design a clothing brand that specifically appeals to them.
My Design
The subculture I chose for my project was emo, which is a music based subculture that rose to popularity during the early — mid 2000s. My design was inspired by several different emo brands such as Skelanimals and Emily the Strange, and I wanted to capture the same creepy-cute vibe that these brands encapsulate.
