Spoochy
by Rachel Morris
Project Brief
Design a visual identity and logo for a kids sports juice company. The brand requires a name as well as a unique logo that can be utilised on bottle packaging.
It aims to target a younger audience that may be involved with after school/weekend sport. The design must be legible and can incorporate any other graphics that will suit the demographic.
My Design
I created and designed an identity for Spoocy made by the combination of sport and juicy to create a fun, playful and catchy name. To maintain legibility, I designed a custom made type thats rounded as well as incorporating a playful swoosh, to convey a soft and kid friendly beverage.
The use of a leaf in the final designs is to portray freshness and a healthier alternative to cordical, the standard for after sport kid drinks. Due to the target market and similar products, created extra graphics through characters which will feature on each bottle & become mascotts.
