Revive
by Taylah Graham
Project Brief
Create a new sports drink brand that connects with skaters and riders who do not identify with traditional sports marketing.
Unlike major competitors that promote structured athleticism, ReVive targets adolescents and young adults in street-based sports such as skateboarding, BMX and scootering. The challenge was to design a gritty and authentic identity that reflects energy, individuality and street culture.
My Design
I developed the full branding, bottle label and campaign materials using a grungy street-inspired style. The visuals include cracked textures and bold typography to create presence in urban spaces such as skateparks, laneways and city walls.
Promotional posters and social media ads reflect ReVive’s unique selling point, presenting a culturally relevant and unfiltered attitude designed for skaters and riders who value self-expression and street performance.
